Post by BagLady on Nov 14, 2013 7:45:51 GMT -5
From the November minutes:
In my opinion, this is one hairbrained idea! Having been a real estate agent for many years working both for brokers and developers, this idea is counter to Prospecting Sales 101. One of the subjective aspects of successful selling is "sensory involvement" which is embedded in the little sales jargon "Sell the sizzle and not the steak". You want to get Buyer's senses involved in the process to excite them--make them see and "feel" the cool breeze of the water fountain, pause for the sand hill cranes to amble across the road, see and hear the waterbirds squawking overhead, look at the cute little stump garbage cans, touch things, have residents on golf carts wave, talk to people, enjoy the beauty that captured my attention when I first visited SLR! That is the sizzle! The steak will then be much easier to sell once people are all sizzled up!
This cannot begin to happen from a static Bulletin Board. It sets up a reverse sales scenario where your potential buyer can easily decide not to come in and experience the community based on very misleading first impressions. To state the obvious, the first impression is that "We don't want you to come inside". (The second might be "What is that ugly blue structure by the office and why are all these cats running around?")
Importantly, the Buyer is "in motion" when pausing at the bulletin board--perhaps with only one of the buying unit looking over the board while the other one waits in the car--and will have an easy opportunity to dismiss SLR, make a U-turn and continue elsewhere.
What problem is someone trying to solve here? What is the big problem with having people sign in at the office and leisurely walking and riding the community to experience it firsthand? Even if they don't buy, they might favorably describe our community to family and friends and support a future sale. Does someone NOT want to support sales from outsiders in SLR?
What would be a supportive sales scenario? Greet everyone at the office, have a Real Estate Committee member "on call" and invite visitors to ride the community in a golf cart, accompanied by a non-sales person. If refused, give them a map, a current Listing and a pen to make notes and the last issue of the S-bag Express. Tell them they are free to enjoy their day and we hope to see them again!
Oh SNAP!! We don't have a Real Estate Committee!
c] installing a bulletin board outside park gate [by business office] to list homes/lots that are for sale
and/or rent in the park. People could then see what realty is available before they get a pass to come in.
In my opinion, this is one hairbrained idea! Having been a real estate agent for many years working both for brokers and developers, this idea is counter to Prospecting Sales 101. One of the subjective aspects of successful selling is "sensory involvement" which is embedded in the little sales jargon "Sell the sizzle and not the steak". You want to get Buyer's senses involved in the process to excite them--make them see and "feel" the cool breeze of the water fountain, pause for the sand hill cranes to amble across the road, see and hear the waterbirds squawking overhead, look at the cute little stump garbage cans, touch things, have residents on golf carts wave, talk to people, enjoy the beauty that captured my attention when I first visited SLR! That is the sizzle! The steak will then be much easier to sell once people are all sizzled up!
This cannot begin to happen from a static Bulletin Board. It sets up a reverse sales scenario where your potential buyer can easily decide not to come in and experience the community based on very misleading first impressions. To state the obvious, the first impression is that "We don't want you to come inside". (The second might be "What is that ugly blue structure by the office and why are all these cats running around?")
Importantly, the Buyer is "in motion" when pausing at the bulletin board--perhaps with only one of the buying unit looking over the board while the other one waits in the car--and will have an easy opportunity to dismiss SLR, make a U-turn and continue elsewhere.
What problem is someone trying to solve here? What is the big problem with having people sign in at the office and leisurely walking and riding the community to experience it firsthand? Even if they don't buy, they might favorably describe our community to family and friends and support a future sale. Does someone NOT want to support sales from outsiders in SLR?
What would be a supportive sales scenario? Greet everyone at the office, have a Real Estate Committee member "on call" and invite visitors to ride the community in a golf cart, accompanied by a non-sales person. If refused, give them a map, a current Listing and a pen to make notes and the last issue of the S-bag Express. Tell them they are free to enjoy their day and we hope to see them again!
Oh SNAP!! We don't have a Real Estate Committee!